Sales: [FMMI EASTERN BRANCH] The Art of Marketing

Globalization has led to a mature market which is flooded with products of all types produced in various corners of this planet. The availability of a sheer number of products means that customers have many choices. Customers has never had it so good. Now they can explore a variety of competing products, consider buying them from a variety of retailers and distributors, online or offline. In this course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization. Delegates will learn about consumer behavior, customer’s decision making process, how to segments markets, how to target customers and how to define a marketing strategy to target those segments. Other areas such as branding, pricing strategy and various methods of promoting products are explored as well.